Professional Summary
Technical project and product leader with 18+ years driving cross-functional delivery across sales, operations, finance, marketing, and engineering. Experienced as a hands-on product owner and project lead — gathering requirements, negotiating scope and priorities, documenting progress, managing timelines and Gantt plans, triaging work, and communicating with stakeholders at every level.
Core Skills & Competencies
Project & Product Leadership: Product Ownership · Project Planning · Roadmaps · Gantt Charts · Timelines · Milestone Tracking · Scope Negotiation · Priority Management · Backlog Grooming
Stakeholders & Communication: Cross-Department Collaboration · Executive Updates · Requirements Gathering · Progress Documentation · Status Reporting · Demos · Change Communication
Delivery Operations: Triage · Incident Prioritization · Release Coordination · Risk Management · Budget & Vendor Negotiation · License / Cost Optimization
Ways of Working: Agile / Scrum · Sprint Planning · Standups · Retrospectives · BSA / PM / QA Partnership · User Training & Adoption
Platform Context: Salesforce (CRM / Business Systems) · Integrations · Reporting & KPIs · AppExchange / Vendor Management
Professional Experience
- Acted as product owner and project lead for company-wide Salesforce and business-systems initiatives — gathering requirements from sales, service, finance, and leadership, then negotiating scope, priorities, and delivery timelines
- Ran cross-department programs end to end: documented progress, maintained Gantt / milestone plans, coordinated releases, and reported status to stakeholders
- Owned triage for production issues and enhancement requests — prioritized work against business impact, communicated tradeoffs, and kept critical paths on schedule
- Negotiated vendor and tooling decisions across 15+ platforms; delivered org merges/splits and reporting programs that drove client retention +20%
- Partnered with BSAs, product stakeholders, QA, and ops on backlog grooming, acceptance criteria, demos, and change validation before go-live
- Led a 5-person development and analytics team — sprint planning, standups, retrospectives, code/delivery reviews, and cross-functional coordination with sales, marketing, accounting, and support
- Owned project intake, prioritization, and roadmap sequencing; translated stakeholder needs into scoped work with clear timelines and documented progress
- Negotiated vendor contracts and consolidated tools — reduced technology expenses 75% while preserving core business capability through restructuring
- Managed budgets, license allocation, and delivery risk; escalated tradeoffs early and kept leadership informed on status, blockers, and decisions needed
- Gathered requirements from accounting, sales, marketing, and support; documented solutions and coordinated delivery of platform and portal initiatives
- Triaged and delivered enhancement work with change validation before release — reducing data errors 20% on migration-led projects
- Led a distributed engineering team across India, Nepal, and the Philippines — set priorities, ran Scrum ceremonies, and improved communication and release quality
- Owned project and platform strategy across Salesforce and web delivery; gathered requirements, negotiated scope with stakeholders, and tracked timelines through delivery
- Drove a Salesforce-integrated campaign/CRM data program — productivity +30% and call-scoring efficiency +60% — with documented progress and cross-team coordination
- Partnered with sales and operations to gather requirements and deliver CRM / campaign integrations; triaged defects and communicated status through implementation
- Documented delivery progress and supported user-facing rollout for systems connecting marketing data to Salesforce
- Led delivery on Salesforce’s internal GEMINI project — planning through deployment, coordinating with Salesforce.com engineering, and owning timeline and quality
- Mentored junior developers, introduced Agile practices, and managed stakeholder communication across the Partner Portal workstream
- Loasoft — Project Manager (2010–2011): Managed ERP delivery — decision-making, team leadership, training, performance/quality analysis, and system design
- HWDotUY — Cofounder (2011–2012): Co-founded a software firm; owned client-facing delivery, support, and project outcomes
- Logivai S.A. — Developer (2009–2010): Built ERP systems in C# and WPF
- PowerStreet — Software Developer (2007–2008): Built VB and SQL Server products
Certifications & Diplomas
Salesforce Certified Platform Developer — Salesforce · Jul 2026 · Credential ID 7976268
Salesforce Certified Platform Administrator II — Salesforce · Aug 2026 · Credential ID 7988640
Salesforce Certified Platform Administrator — Salesforce · Jul 2026 · Credential ID 7967987
Machine Learning & AI with Python — Harvard University — CS109x · 2024 · Diploma awarded
Full Stack Development (MERN) — MIT xPro · 2021 · 100% on final capstone
Education & Professional Development
Bachelor’s Degree in Computer Science — Universidad del Trabajo del Uruguay (UTU) · 2008
U.S. Academic Equivalency — Bachelor of Science in Computer Science, concentrations in Software Development & Entrepreneurship · Evaluated 2024 by a professor of the Murray Koppelman School of Business, Brooklyn College (CUNY)
Professional development: The Cybersecurity Threat Landscape · SOC 2 Compliance Essential Training — LinkedIn, 2026
Technical training: Microsoft C# & WPF — LATU, Montevideo · 2009–2010 · ERP Development, SQL Server 2000 & Visual Basic 6 — Assist Ltda · 2007